AMD Threadripper

AMD Threadripper

While at Transmission, I helped develop campaign concepts for AMD’s Threadripper processor line. The goal was to show how the chip could power a wide range of industries, from entertainment and business to engineering and mining.

I built a series of kaleidoscopic compositions with the Threadripper chip at the center, using mirrored imagery and photobashed elements to represent the different verticals the processor supports. The concept was designed to feel dense, powerful, and almost machine-like, reflecting the performance and scale of the hardware itself.

I also animated one of the concepts to explore how the system could extend into motion.

Although the campaign direction wasn’t ultimately selected, the work was well received during the pitch process and contributed to helping the team win AMD’s business.