Common Blood

Common Blood

Common Blood is a freelance creative agency focused on helping founder-led companies find clarity and turn it into usable brand direction. The agency works closely with businesses to uncover what matters, remove guesswork, and build brands that can be understood, used, and scaled.

I helped develop the Common Blood brand identity, including the logo system, color palette, typography, and early brand applications. The goal was to create a visual system that felt grounded, direct, and confident without becoming overly polished or corporate.

The identity uses a restrained palette, bold typography, and a simple mark built around the idea of a shared throughline: two connected forms moving in the same direction. I also helped apply the brand across mockups, including social posts, stationery, signage, and branded materials.