HP Aruba Instant On

Aruba Instant On

While working as an art director at Transmission, I helped create B2B social concepts for HP Aruba Instant On.

The goal was to make a network device feel more approachable and engaging instead of treating it like a standard tech product shot. We built the campaign around turning the device into a character and storyteller, using humor, props, and everyday business situations to explain features in a more memorable way.

I worked on the concept direction and visual approach across social posts and digital ad formats, using bold color, simple product-focused layouts, and playful copy to make the work feel more human while still clearly supporting the product.