Henkel
2021
Henkel, the global leader in advanced materials with approximately $9 billion in revenue in 2019, holds a modest 1-2% market share in the datacom and telecom industries. However, as the demand for increased bandwidth, faster speeds, and greater reliability surges, the potential for Henkel's advanced materials in these sectors continues to expand.
Our challenge was two-fold: increase awareness of Henkel and its advanced materials’ ability to change the fortunes of datacom and telecom companies, while also specifically targeting Cisco in an effort to expand their current working relationship to include co-innovation.
Process
For Henkel, I crafted award-winning white papers, infographics, direct mail pieces, social posts, banners, email/inmail campaigns, animations, and web layouts/assets.
Result
Content Marketing Award Winner - BEST USE OF A WHITEPAPER
B2B Marketing Elevation Gold Award - BEST USE OF ACCOUNT-BASED MARKETING