HP
2022
As Art Director, I had the opportunity to work closely with HP, a global leader in technology. Collaborating with the Creative Director, I developed targeted social ads, animation storyboards, webpages, and other content pieces that adhered to HP’s extensive brand guidelines. My role required a blend of creativity and precision to align with the client’s vision
Process
Working under the Creative Director, I led the creation of engaging, on-brand content for HP’s campaigns. I became deeply familiar with HP’s 600-page brand guide, ensuring consistency across all deliverables. This expertise enabled me to not only uphold brand standards but also educate team members and catch errors. Key projects included designing animation storyboards and producing digital assets that connected with HP’s audience.
Result
The campaigns successfully strengthened HP’s brand presence across digital platforms. My attention to detail and creative leadership ensured consistent, high-quality deliverables, earning trust from both the agency team and the client. These efforts reinforced HP’s brand identity while driving impactful audience engagement.
