Z by HP & HPWolf
2022
Z by HP, a sub-brand of HP, focuses on delivering high-performance solutions with a sleek, serious aesthetic.
HP Wolf Security is a comprehensive endpoint security suite that uses hardware-powered protection to defend against threats like phishing and ransomware. It's designed to be proactive and preventative, isolating threats and keeping users productive by minimizing IT operations and alert volume.
As Art Director at an agency, I worked to develop social posts, driver assets, content pieces, and infographics.
Process
I collaborated closely with writers and the Creative Director to create clean, informative pieces that showcased Z by HP’s advanced capabilities. By adhering to Z’s distinct brand identity, I ensured every asset reflected its serious, performance-driven aesthetic while maintaining clarity and engagement.
Result
The projects successfully communicated Z by HP’s innovative solutions to its target audience. The clean, well-designed deliverables elevated Z’s professional image, reinforcing its sub-brand identity and engaging customers with impactful and visually cohesive content.
