Z by HP
2022
Z by HP, a sub-brand of HP, focuses on delivering high-performance solutions with a sleek, serious aesthetic. As Art Director at an agency, I worked under the Creative Director to develop social posts, driver assets, content pieces, and infographics that aligned with Z’s darker palette and professional tone.
Process
I collaborated closely with writers and the Creative Director to create clean, informative pieces that showcased Z by HP’s advanced capabilities. By adhering to Z’s distinct brand identity, I ensured every asset reflected its serious, performance-driven aesthetic while maintaining clarity and engagement.
Result
The projects successfully communicated Z by HP’s innovative solutions to its target audience. The clean, well-designed deliverables elevated Z’s professional image, reinforcing its sub-brand identity and engaging customers with impactful and visually cohesive content.
