Jewelers Mutual
2024
Jewelers Mutual Group has been a trusted leader in jewelry insurance for over a century, with a reputation built on reliability and innovation. As Senior Designer, I’ve played a pivotal role in transforming the company’s brand identity, aligning it with a modern vision while preserving its heritage.
My contributions have spanned a variety of initiatives, including revamping and standardizing the brand across print and digital platforms, developing award-winning video content, and leading workshops and AI-driven initiatives. This role has allowed me to balance creative leadership with collaboration, ensuring Jewelers Mutual continues to stand out in the market.
Process
Revitalizing the Brand Identity:
Collaborated with the Creative Manager to define and implement the new brand vision across all touchpoints, setting clear design standards for print, digital, and video.
Standardized visual elements to ensure consistency across diverse applications, from marketing materials to in-store displays.
Driving Creative Innovation:
Conceptualized and produced multiple animated videos and led video shoots, creating content that resonated with both online and in-store audiences.
Led AI-driven initiatives to streamline creative workflows and enhance the team’s efficiency in delivering impactful campaigns.
Fostering Collaboration and Excellence:
Conducted workshops to introduce team members to new creative tools and processes, empowering them to contribute to the brand’s evolution.
Worked closely with internal teams and external partners to maintain a cohesive visual language and deliver results that exceeded expectations.
Result
The efforts to evolve Jewelers Mutual’s brand have had a lasting impact, achieving the following key outcomes:
Award Recognition:
Secured five GDUSA Inhouse Design Awards for outstanding creative work across various mediums, showcasing the strength of the updated brand identity.
Stronger Brand Cohesion:
Revamped and standardized the brand, ensuring a seamless and professional look across all channels, both print and digital.
Engaging Content:
Produced award-winning videos that enhanced online and in-store engagement, effectively communicating the brand’s message to its audience.
Team Empowerment:
Led workshops and AI-driven initiatives that boosted team efficiency and creativity, positioning the design team as a critical driver of innovation within the organization.
This project exemplifies the power of creative leadership, strategic collaboration, and innovative thinking in driving a brand forward while staying true to its legacy.
