Jewelers Mutual
2024
Jewelers Mutual Group has been a trusted leader in jewelry insurance for over a century, with a reputation built on reliability and innovation. As Senior Designer, I’ve played a pivotal role in transforming the company’s brand identity, aligning it with a modern vision while preserving its heritage.
My contributions have spanned a variety of initiatives, including creating the motion system, revamping and standardizing the brand across print and digital platforms, developing award-winning video content, and leading workshops and AI-driven initiatives. This role has allowed me to balance creative leadership with collaboration, ensuring Jewelers Mutual continues to stand out in the market.
Process
Revitalizing the Brand Identity:
Collaborated with the Creative Manager to define and implement the new brand vision across all touchpoints, setting clear design standards for print, digital, and video.
Driving Creative Innovation:
Conceptualized and produced multiple animated videos and led video shoots, creating content that resonated with both online and in-store audiences.
See example - https://f.io/Kr2DGDxA
Led AI-driven initiatives to streamline creative workflows and enhance the team’s efficiency in delivering impactful campaigns.
Fostering Collaboration and Excellence:
Conducted workshops to introduce team members to new creative tools and processes, empowering them to contribute to the brand’s evolution.
Worked closely with internal teams and external partners to maintain a cohesive visual language and deliver results that exceeded expectations.
Result
The efforts to evolve Jewelers Mutual’s brand have had a lasting impact, achieving the following key outcomes:
Award Recognition:
Secured five GDUSA Inhouse Design Awards for outstanding creative work across various mediums, showcasing the strength of the updated brand identity.
Stronger Brand Cohesion:
Revamped and standardized the brand, ensuring a seamless and professional look across all channels, both print and digital.
Engaging Content:
Produced award-winning videos that enhanced online and in-store engagement, effectively communicating the brand’s message to its audience.
Team Empowerment:
Led workshops and AI-driven initiatives that boosted team efficiency and creativity, positioning the design team as a critical driver of innovation within the organization.
This project exemplifies the power of creative leadership, strategic collaboration, and innovative thinking in driving a brand forward while staying true to its legacy.
