JM Summit
The JM Summit is Jewelers Mutual’s annual gathering for agents and partners, celebrating collaboration and innovation. For the 2024 summit, held at the historic Pfister Hotel in Wisconsin, I was entrusted with developing the event’s theme and visual identity. Drawing inspiration from the rich histories of both Jewelers Mutual and the Pfister, I created a retro-futuristic theme with art deco influences, seamlessly blending the past and future to honor the event’s setting.
Process
Thematic Development:
Researched the Pfister Hotel’s architecture and history, along with Jewelers Mutual’s legacy, to craft a theme that embodied the essence of the location.
Chose a retro-futuristic aesthetic with art deco elements, reflecting the timeless yet forward-looking spirit of the summit.
Design Execution:
Developed striking visuals, including event signage, digital assets, and presentation materials, ensuring a cohesive and memorable identity.
Incorporated historical references and vintage-inspired typography, paired with modern design elements, to create a bold and captivating look.
Collaboration and Refinement:
Worked closely with internal stakeholders to align the theme and visuals with the summit’s objectives and audience expectations.
Result
The JM Summit 2024 theme was a resounding success, resonating with attendees and elevating the event’s atmosphere. Key outcomes include:
A Striking Visual Identity: The retro-futuristic art deco design captivated attendees and left a lasting impression.
Seamless Integration: The theme harmonized beautifully with the historic venue, enhancing the event’s unique character.
Positive Feedback: Both internal stakeholders and attendees praised the design for its creativity and connection to the summit’s location and history.
This project highlighted the power of design to honor tradition while embracing innovation, creating a truly memorable experience.
